Bria Lab – Expert Witness
The committed mission of Bria Lab is to partner with clients to develop superior personal care products based on an in-depth understanding of consumer needs. Bria Lab is located in Libertyville, Illinois, and provides a variety of expert witness testing services for the personal care products industry. In today’s competitive environment it is vital to promote strong claims that consumers can easily understand together with expert witness services to validate the claims. Bria Lab founder, Arun Nandagiri, has had more than thirty years of domestic and international hands-on experience in the developing of superior personal care products and he has held senior-level positions in such prestigious companies as Unilever, American Cyanamid and International Playtex. He is the inventor and co-inventor of more than twenty-seven US patents.
In the provision of expert witness services, Bria Lab focuses on hair and skin care products and includes complex formulations such as hair colorants, permanent waves, hair straightening and ethnic hair relaxers and all varieties of skin care products. Bria Lab provides expert witness and testing services that will be needed prior to launching a new product. Bria Lab can also prepare the client’s products on a small scale in order to perform these tests to provide expert witness services to verify manufacturers’ claims. The tests will provide valuable data on the performance of the client’s product and its stability over long periods of time. Bria Lab is committed to providing all of the client’s testing and technical services needs to keep the business healthy and strong.
In the area of product claim substantiation, Bria Lab can generate data and expert witnesses that support the client’s product claims which are to be used in advertizing copy to distinguish the products from others competing for the same business. Bria Lab’s Claims package includes expert witness verification and support from published articles that provide a technical rationale as well as data generated on hair swatches and data from salon testing. Bria Lab will solicit opinions from consumers after they have used the client’s products at home.
After conducting salon testing, Bria Lab can provide valuable qualitative and/or quantitative data on the performance of the client’s new product. Bria Lab will compare the performance of the product against a known benchmark in half head salon tests or run whole head tests. All salon expert witness services for salon treatments are done by experienced, licensed stylists and opinions from participants in the study can also be obtained. The expert witness tests supplied by Bria Lab are thorough and supported by recorded data.
Bria Lab provides product/package stability tests and accelerated high temperature testing can provide valuable expert witness data on the stability of the client’s products. Bria Lab tests are conducted at 45C, 35C, room temperature and 4C along with three freeze/thaw cycles. Products may also be exposed to UV light to study and provide expert witness regarding color stability. Typically, Bria Lab’s measurements are conducted at fifteen days, one, two and three months. Room temperature samples are stored for one year. Expert witness reports are summarized and submitted at each observation interval.
