Email Advertising
Before being able to understand when to send email marketing one must understand who to email. There are three ways to do this: Word of mouth, specialist lists, and most innovative of all- your website. One of the best ways to get your name about is through word of mouth. And best of all, its free! All you have to do is do your job right. Provide the best possible product or service for your customer and statistics show that they will mention your company to at least two people.
However, provide a bad service and you are guaranteed that your customer will mention your company and its bad service to at least 8 to 10 people. When you get a contact from a customer, capture every detail you can- name, phone, email, postal address, and most interestingly, opinions on your products. Store it in a database that is accessible and keep it up to date.
Secondly, specialist list companies. One word of advice- beware! There are a limitless number of these companies available to small and growing companies. Many of them are totally trustworthy. However, there are a number that may not provide you with the service that you expected. A good company will provide you with the names, addresses, and email addresses of decision makers i.e. those people that actually have the authority to spend money on your products.
The most recent development in email marketing is the use of the website as a tool to capture customer details. The best way to do this is to provide something for free in return for their details. Not only should you provide something for free but one should also provide something of interest.
For example, the wine gift packaging company, wine-bag.co.uk, who make specialist gift packaging for wine, provide free video tutorials on gift packaging in return for customers signing up with email addresses, postal addresses, and phone numbers.
For the best quality wine bags and boxes, as well as, an excellent collection of wine bottle bags, please go to http://www.wine-bag.co.uk/.
